Digital health evaluation nonprofit the Peterson Health Technology Institute takes aim at the burgeoning market for hypertension treatment and management in its latest report, and it isn’t all good news for the companies hawking digital blood pressure cuffs, remotely observing levels, managing patients’ medication regimens, and using technology to nudge patients to change their habits such as diet or exercise.
The hypertension-focused tech companies appear to have coalesced around a handful of strategies: blood pressure monitoring, conducted by companies such as VitalSight; medication management by companies including Story Health; and behavior change, offered by well-known digital health darlings like Omada and Teladoc (via its multi-billion dollar acquisition Livongo).
Most of them, PHTI found, did not lead to clinically meaningful reductions in blood pressure: Only medication management companies currently demonstrate significant reductions. Remote monitoring showed “slightly greater, but not clinically meaningful declines” in blood pressure compared to the standard of care. And, behavior change technology leads to only “limited incremental
declines,” authors noted in the chart below.
Some were less than impressed with the findings, including Omada, which has built a business around using technology to manage chronic conditions.
“We believe that the latest PHTI assessment inadequately groups companies with very different offerings, narrowly focuses on select clinical metrics (i.e. blood pressure), and presents virtual care providers as point solutions, which is inconsistent with buyer and member needs,” chief medical officer Carolyn Bradner Jasik said. The company believes the American Medical Association‘s “Return on Health” framework for assessing the value of virtual care “provides a more holistic and relevant approach, and we encourage the digital health industry to join us in adopting it.”
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