AMERICAN MARKETING ASSOCIATION Researchers from University of South Florida, European University Viadrina, Louisiana State University, SKEMA Business School, and Neoma Business School published a new Journal of Marketing article that examines how caffeine affects consumer spending. The forthcoming study is titled “Caffeine’s Effects on Consumer Spending” and is authored by Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza,...