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Prescription drug ads should soon start looking noticeably different
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Prescription drug ads should soon start looking noticeably different

Adriel Bettelheim Illustration: Tiffany Herring/Axios A new chapter in drug advertising begins Monday when a federal transparency rule takes effect requiring commercials to clearly spell out potential side effects and when a person should avoid the medicine. Why it matters: The effort, more than a decade in the making, could demystify those rapid-fire disclaimers at...