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What fitness marketers don’t tell you about New Year’s resolutions
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What fitness marketers don’t tell you about New Year’s resolutions

by Cynthia McCormick Hibbert, Northeastern University Credit: CC0 Public Domain It’s a new year and like millions of Americans, you may be looking forward to crafting a “new you”—healthier, thinner, faster, with lots more muscle definition. But before you pledge to lose one-fifth of your body weight or run eight miles a day, Northeastern University...