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Direct-to-consumer fertility tests confuse and mislead consumers, Penn study shows

First-of-its-kind study reveals consumers feel both empowered and confused by popular DTC fertility testing services UNIVERSITY OF PENNSYLVANIA SCHOOL OF MEDICINE PHILADELPHIA – Direct-to-consumer hormone-based “fertility testing” for women is viewed by consumers as both an alternative, empowering tool for family planning, and a confusing and misleading one, according to the results of a new...