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How ‘patient influencers’ may be misleading patients on prescription drugs
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How ‘patient influencers’ may be misleading patients on prescription drugs

by Lisa Marshall, University of Colorado at Boulder Credit: Unsplash/CC0 Public Domain Patients-turned-social-media-influencers routinely offer prescription drug advice to their followers and often have close ties with pharmaceutical companies, according to new University of Colorado Boulder research. But they also tend to have good intentions, the study found. The study, published this week in the Journal of...

Spending on consumer advertising for top-selling prescription drugs in US favors those with low added benefit
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Spending on consumer advertising for top-selling prescription drugs in US favors those with low added benefit

by Johns Hopkins University Bloomberg School of Public Health Credit: Pixabay/CC0 Public Domain A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage points higher for drugs with low added benefit compared to drugs...